The project focused on integrating digital screens into existing Red Bull display units, adding motion and flexibility to spaces that were traditionally static. This gave the brand the ability to bring campaigns, product launches, and key messages to life directly at the point of purchase.

From adapting the display concept to overseeing the screen integration and installation across multiple locations, we ensured the new digital elements felt like a seamless extension of Red Bull’s existing retail identity.

This rollout is currently being executed across Kuwait, KSA, and Oman, with additional locations actively being studied for future expansion.

The result is a stronger, more engaging presence across high-traffic retail spaces — turning everyday displays into content-driven brand experiences.