Beyond the Algorithm: The All-AI Launch of Nissan Kicks 2025

Dynamic Solution teamed up with Nissan to create something truly groundbreaking—the first fully AI-generated automotive campaign in the Middle East. From the teasers and billboards to the final reveal and even the soundtrack, this campaign was built entirely using AI tools, marking a new era in creative storytelling.

Nissan Kuwait

2025

Case Study

AI-Powered Teasers:
The story begins here

Custom soundtrack generated by AI to match the Kicks' bold energy.

Designed by AI, brought to life across the city.

01. The Challenge

Nissan was launching the all-new 2025 Kicks—an edgy, youthful, tech-forward model that needed an equally bold campaign to match. Our task was to break through the noise and position the Kicks as a trendsetter for a new generation of drivers.

02. Our Approach

We pushed the creative boundaries by letting AI take the wheel.

  • Visuals: Every frame of the teaser and reveal videos was crafted using AI-generated assets and motion.
  • Music: The campaign’s anthem? Also AI-generated—custom built to reflect the energy and boldness of the Kicks.
  • Billboards: Dynamic, eye-catching OOH designs created with AI for a futuristic edge that stood out in every location.
This wasn’t just a campaign—it was a creative experiment turned success story.

03. The Result

The Nissan Kicks campaign didn’t just make noise—it started conversations. As one of the first fully AI-generated campaigns in the region, it drew attention for its bold creative direction and seamless integration of next-gen tools. It proved that with the right vision, AI can go from trend to tool—and create unforgettable brand stories.

04. Why It Matters

This campaign set a precedent for how brands in the region can embrace technology without sacrificing creativity. It’s a showcase of what’s possible when innovation meets bold storytelling.

Nissan Kicks – 2025 Launch Campaign

For the all-new 2025 Nissan Kicks, we took innovation to the next level, by putting AI in the driver’s seat. From the very first teaser to the final reveal, every element of this campaign was powered by artificial intelligence. We used AI to generate stunning visuals for the video content and even for the billboards across the city, ensuring a bold and futuristic aesthetic that matched the energy of the new Kicks.

But we didn’t stop there! the soundtrack itself was AI-generated and custom-made to reflect the rhythm and personality of the car. Every beat, every transition, and every frame worked together to create a seamless and immersive experience that felt ahead of its time.

This campaign was more than a car launch! it was a statement about where creativity is headed, and we were proud to be steering that vision forward with Nissan.

When it comes to boundary-pushing, AI-powered storytelling; Dynamic Solution delivers campaigns like no other.

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