The Challenge
Red Bull is all about energy, adrenaline, and unforgettable experiences. The challenge? How do you capture the wild, sky-high spirit of Red Bull Flying Day and make it accessible to everyone, right in their local mall?
Our Approach
We teamed up with Red Bull’s team to develop a concept that blended brand storytelling with immersive tech. The idea was simple—but powerful:
Drink a can of Red Bull. Put on the headset. Start flying.
We created a custom VR game where users would virtually take off just like the Flying Day competitors—soaring through the sky powered by Red Bull. Alongside the game, we designed a fully branded booth experience that we installed across multiple malls, turning foot traffic into high-flying fun.
Custom Game Design
Developed a Red Bull-branded VR experience simulating the Flying Day thrill.
Booth Concept & Execution
Designed and built engaging, attention-grabbing booths for mall installations.
Multi-Mall Rollout
Installed the activation across several key malls, ensuring consistency and excitement everywhere it went.
The Result
The activation pulled in curious shoppers, families, and Red Bull fans alike—giving them a hands-on, high-energy taste of the brand’s adventurous side.
It wasn’t just a VR game; it was a brand experience that connected fun, movement, and Red Bull’s bold identity in a totally fresh way.
